An American made-to-order tailoring brand founded in 2009 in Richmond, Virginia by University of Virginia graduates Colin Hunter and Peyton Jenkins, who'd both come from finance and real estate before deciding there was a gap for well-made custom suits at a price below full bespoke. Fit is built from a mix of 3D body scanning and hand measurements, with the actual suits produced in Germany, Italy and Thailand and delivered in about two weeks, custom tailoring on a production timeline closer to ready-to-wear than Savile Row.