An American clothing brand founded in 2012 by Bayard Winthrop, a longtime consumer-products executive who wanted to prove a well-made, fully domestic supply chain (cotton through final stitch) could still compete on price. Its Classic Full-Zip Hoodie, once dubbed "the greatest hoodie ever made" by Slate, has sold more than a million units and effectively built the brand before it expanded into flannel, denim and T-shirts, all still made in the US.