A London tailoring label started in 2016-17 by Jake Grantham and Alex Pirounis, who met working together at The Armoury before setting out on their own. The name is literal: Grantham brings English sobriety, Pirounis (Italian-Greek) brings Italian softness, and the brand deliberately breaks from Savile Row's more structured house style in favor of something closer to Neapolitan ease. Made-to-measure pieces are handcrafted in London and Tuscany, with a ready-to-wear range (including Italian-made denim) produced mostly in Italy.