A German clothing brand founded in Cologne in 2007 by Anton Jurina and Martin Höfeler, who met as business students and built the label specifically as an alternative to fast fashion. Materials are organic cotton, recycled polyester, Tencel, linen and hemp, certified through GOTS and Oeko-Tex, with supply-chain details published openly rather than kept vague. The brand runs its own "Fair Price" transparency tool showing the cost breakdown behind each garment, and partners with a resale platform so old pieces can be returned and resold instead of thrown out.