A London shoemaker founded in 2013 by university friends Chris Boadle and Jahangir Azam, named after Victorian Cockney rhyming slang for "half asleep." They built what's billed as London's first new shoe factory in over a century (a micro-factory originally on Savile Row, now in Mayfair) using technology that can turn around a pair of bespoke shoes in as little as five hours from measurement to finished shoe, compared to the months bespoke shoemaking traditionally takes.