A French clothing brand founded in Paris in 2016 by William Hauvette and Rodolphe Gardies, built around a pre-order model that inverts the usual production process: a community of over 200,000 members is surveyed on design, materials and colors before anything is made, then a finished design is opened for pre-order for a limited window and only that exact quantity gets produced. The approach exists specifically to avoid overproduction and unsold stock, though it means waiting for a production run rather than buying off the shelf.