A Dutch label based in Amsterdam, working in two proprietary fabrics developed with Italian mills: Cashwool, a fine wool made exclusively at the Zegna Baruffa Lane Borgosesia plants from selected Australian wool, and SilkDenim, which weaves silk into traditional denim for a softer, more structured hand-feel than standard denim. Garments are developed with family-run ateliers across Italy and Europe under what the brand calls "Smart Luxury," keeping design-to-customer as close to in-house as possible to hold prices below typical luxury markups.