A London shoe brand founded in 2016 by Allan Baudoin, a former Apple computer specialist turned self-taught shoemaker, and Bo van Langeveld, a former racing driver turned financier, who met at London Business School. The idea came from van Langeveld's frustration that no formal shoe felt comfortable enough to wear all day. The answer was a rubber-soled take on the Belgian loafer built for daily wear rather than just formal occasions. Shoes are handmade in Italy from leather and suede sourced from European tanneries.