An American footwear brand founded in November 2012 by childhood friends Nicholas Hurtado and Andrés Niño from Bogotá, Colombia, who'd previously run a leather goods brand and learned firsthand how much retail markup got added between factory cost and shelf price. Shoes are made to order rather than stocked (Blake-stitched, full-grain leather, built only after a customer orders), cutting inventory waste and letting the brand sell direct at a fraction of typical retail prices.