A Paris menswear retailer started by Basile Khadiry (formerly of Louis Vuitton and Ami) and Jean-Baptiste Ménétrier, launching online in 2015 before opening a physical showroom in 2018 and later moving to a more central spot near Saint-Germain-des-Prés in 2023. The store curates a genuinely international mix (Japanese sunglasses, Irish knitwear, British outerwear from Grenfell and Mackintosh, German knitwear from Heimat) alongside its own house label, Beige, known for striped button-ups.