An Amsterdam denim label founded in 2013 by Lennaert Nijgh, known online as "Benzak," who spent years wearing unwashed Japanese selvedge denim to chase specific fades before deciding to make his own. A 2011 trip connected him with Japan Blue Group in Kojima, who remain the brand's supplier for its core Made in Japan line, jeans built specifically from Japanese denim chosen for how it ages, not just how it looks new.