A French shoe brand founded in 1985 in Lyon by Eric Botton, a former property dealer who bought a small shoe store with no industry background at all and built the entire brand and concept from there. It runs on a deliberately simple pricing model (one fixed price per shoe category rather than the usual style-by-style variation) across 14 stores in France and Belgium. Designs are done in-house, with manufacturing handled by outside contractors, mostly in Portugal.