A London shirtmaker founded in 1910 by Harold Budd, who opened the very first shop in the newly completed Piccadilly Arcade with a singular focus on bespoke, hand-cut-and-sewn shirts over chasing trends, known within the trade as "the shirtmaker's shirtmaker." After the Blitz destroyed the original premises, Budd relocated to a surviving building directly across the arcade, where the shop still operates. It's the only original Piccadilly Arcade tenant still in business there.