A Japanese eyewear brand founded in 2011 in Osaka by designer Gen Ikehara, who grew up between a commercial district and a factory town on the city's outskirts. Frames are made with skilled artisans in Sabae, Fukui Prefecture, Japan's center of high-end eyewear manufacturing, combining vintage-inspired shapes with modern construction. The name is a nod to Buddy Holly, one of eyewear's most recognizable wearers, and reflects Ikehara's aim for the glasses to feel like a familiar, everyday companion rather than a fashion statement.