A trouser-focused label founded in Sweden in 2020 by Nathaniel Asseraf, built entirely around stories his grandfather told him about growing up in 1940s Casablanca and trading uniform repairs with American GIs passing through. The clothes (high-waisted trousers in cuts like the wide-legged Tanger, along with sport-inspired knitwear and tailoring) are made in North Africa, in linen for warmer months and heavier cotton for fall. Each style runs for one season only, with no restocks, by design.