A menswear brand founded in Oslo in 2014 by brothers Richard and Sebastian Scharnke, along with colleague Fredrik, all three previously working as buyers and managers in the luxury menswear department of Norway's leading department store. The idea was to sit between mainstream Scandinavian labels and the pricier Italian houses, suits and jackets with the same soft, Italian construction, at a more accessible price. The brothers opened their first store in Oslo's financial district in 2017.