Cocorico was founded in Bordeaux in 2016 by siblings Arthur, Tom, and Coline Charle, starting with a single men's undergarment before growing into a full made-in-France wardrobe. The brand works with around 40 partner workshops across the country, each specializing in a different category, from sportswear to socks and espadrilles. Every one of its more than 7,000 product references is manufactured domestically, making French-made clothing both accessible and affordable.