DeeCee style was founded in Zurich in 2009 by Pia and Markus Cadruvi, who had already spent more than 25 years working with denim before opening their own store. The shop built its name on carefully sourced denim and chinos, leather jackets, tailored shirts, travel bags, and handmade shoes for classically dressed men. Markus's own collection of vintage American, British, and Italian machinery, some of which turns up in-store, reflects the same appreciation for old-world craft that runs through DeeCee's curation.