Victor Azra opened his first clothing shop, under his own name, in Rome in 1971, then consolidated the business under a single label, Eredi Pisanò, in 1986. Suits and jackets are cut from Italian mill cloth (Loro Piana, Vitale Barberis & Canonico, Zignone among them) and made entirely in-house rather than bought in from outside manufacturers. Azra's sons have run the business since his death in 2005, growing it to six stores around Rome plus outposts near Florence and in the US.