Three Spanish friends, including Alberto Gil Martin de Prado, founded what's now Hockerty in Barcelona in 2008, launching first under the name Tailor4Less before rebranding. The business runs entirely online, letting customers configure made-to-measure suits through a 3D interface rather than visiting a physical tailor. It now operates out of three hubs (Barcelona, Shanghai and Zürich) and has shipped more than a million items to over 250,000 customers.