Holland Cooper was founded in 2008 by Jade Holland Cooper, who began selling tweed skirts from a horse trailer at equestrian and country events after leaving the Royal Agricultural College to start the label. The first pieces were tweed miniskirts made by an outworker her mother employed, using materials found in her mother's old design studio, sold from a stall at the Badminton Horse Trials. The company has since grown into a fashion house with a 70,000-square-foot headquarters in the Cotswolds, retail shops at Bicester Village and Cheltenham, and is the official fashion partner of the Cheltenham Festival.