Howlin's knitwear roots go back to 1981, when its founders began producing traditional Scottish knitwear, before the label itself launched in Antwerp, Belgium, in 2009. Its collections are now made across three countries: knitwear from local mills in Scotland and Ireland, and shirts, jackets, and its own jersey fabric designed and produced in Belgium. The brand runs a store on Nationalestraat in Antwerp and ships its collections worldwide.