Reece Wabara, a former footballer who'd played for Manchester City, Bolton Wanderers and England's under-20 team, founded Manière De Voir in Manchester in 2013 as an online-only fashion label. The company turned over £1 million in its first year and has since ranked among Britain's fastest-growing private companies, with annual revenue reaching £34.7 million. It opened its first physical store on London's Oxford Street in December 2023, marking its tenth anniversary as the first Black-owned clothing brand on that street.