Adam Alexander Bach and Rikke Overgaard began developing MISMO in Copenhagen in 2003, drawing on Bach's background in market economics and Overgaard's in men's tailoring, before launching their first bag collection in 2006. The designs are built around three stated principles (simplicity, functionality and aesthetic longevity) drawn directly from Nordic landscapes and Danish design tradition. It's grown from that first collection into one of Scandinavia's more established accessories labels.