A London tailoring label started by Nathan Lee, who left a job at Merrill Lynch because he wanted the quality of bespoke Neapolitan tailoring at everyday prices rather than bespoke cost. The upper half of its tailoring is made in Naples, with the rest of the range produced by small workshops across the UK, Italy, Portugal and Japan, relaxed, elegant classics rather than stiff formalwear. The brand opened its first physical shop on Mortimer Street in London's Fitzrovia in December 2023.