Nicola Radano launched his brand, originally called Spacca Neapolis, in 2016 while still a student at the University of Naples Federico II, having already spent three years running a blog called Me, Myself & I dedicated to Neapolitan craftsmanship. Raised in Naples and shaped by its artisanal traditions, he started with silk ties and accessories in patterns he designed himself, using silk sourced from the Como district and made up by Neapolitan artisans. The brand has stayed rooted in that same combination of personally designed patterns and traditional Naples-based manufacturing.