North Outdoor is a Finnish clothing brand designed in Oulu, specialising in merino wool base layers, knitwear, and outerwear for men and women. The company built its own knitting mill in Oulu in 2021, which it describes as an unusual investment for a clothing brand, to keep more of its production in Finland. Its menswear range covers base layers, sweaters, jackets, trousers, and accessories, using mulesing-free merino wool across the collection.