P&Co started in 2013 with its logo sketched on a napkin during a coffee-shop meeting between its two founders, based out of Birmingham's Jewellery Quarter, a district built on generations of hands-on manufacturing. The brand describes its own philosophy as "Provisions for the Wild," aimed at people who prioritize freedom and doing what they love over convention. It grew fast enough to post 112% growth even the year after a warehouse fire threatened to derail the business.