Knitwear designer Paul James opened his mill in the Leicestershire village of Barwell in 1976, exporting British-made knitwear to some of the world's best-known shopping destinations. Jack Masters, another knitwear factory, bought the company in 2005 and moved production 13 miles to its own Leicestershire facility. The brand still works in natural fibers, made ethically across family-owned factories in Leicester and India.