Picard has stayed a family business since 1928, now in its fifth generation under CEO Martin Picard, working out of its own manufaktur in Germany where leather goods are still finished by hand. The company builds its identity around three stated pillars: sustainable materials, traditional craftsmanship passed down through the generations, and fair treatment of workers in less-advantaged regions. Handbags, wallets and travel accessories make up the bulk of the range, alongside a newer line of leather-free synthetic alternatives.