Eduardo Sánchez and Isabel Moreno started immersing themselves in Japanese denim culture in 2008, a fascination that eventually became Redcast Heritage Co., a multi-brand menswear store based in Madrid. The shop specializes in Japanese selvedge denim, vintage workwear and leather goods, sourced specifically from artisanal makers who still use vintage looms and traditional techniques rather than mass production. Sánchez and Moreno describe their own mission as discovering and sharing "the treasures of denim culture" rather than just reselling whatever's trending.