Raja Ratan, a second-generation haberdasher, founded Rye 51 in 2003 as a single boutique built entirely around custom clothing. The brand has since grown into a fuller menswear company, blending bespoke tailoring heritage with more contemporary, lifestyle-driven pieces aimed at what it calls "the man on the move." Its reference points run toward mid-century icons like Steve McQueen and James Bond, with the same focus on fit and detail the brand started with.