Seasalt Cornwall traces back to 1981, when Don Chadwick opened a shop called General Clothing Stores in Penzance selling workwear to local farmers and fishermen. His sons Neil, Leigh, and David later built the Seasalt brand from that shop, expanding it into womenswear and menswear collections informed by Cornwall's coastline and light. The company is now headquartered in Falmouth, operates more than 80 shops across the UK, Ireland, and New Zealand, and is a certified B Corporation. Its menswear range includes knitwear, shirts, trousers, jackets, and waterproof coats alongside the brand's larger womenswear offering.