Shockoe Atelier launched in 2012 in Richmond, Virginia's historic Shockoe Bottom neighborhood, built around handmade jeans cut from the finest denim its founders could source. The label pairs traditional European tailoring technique with an American workwear identity, framing the combination as reflecting the country's own multicultural character. Every garment is made in the US and backed by a free lifetime repair guarantee against rips, tears and blowouts.