Simswear's co-founder Rory spent his school and university holidays working in a Northamptonshire shoe factory, an experience that left him with a lasting respect for British craftsmanship and products built to last rather than chase profit. That conviction shaped the brand's knitted-to-order model: nothing is held in stock, each piece is knitted only once ordered, and drops are never repeated once sold out. Every garment is made in the UK from natural fibers only, using yarn spinners and knitters the brand describes as carrying decades of specialist experience.