Venezianico started in late 2017, when brothers Alberto and Alessandro Morelli began shaping the idea while studying at Ca' Foscari University in Venice. The company's logo is drawn from the golden Renaissance cross atop St. Mark's Clock Tower, which the brothers noticed while walking through St. Mark's Square. Its collections, including the Redentore, Nereide, Arsenale, and Bucintoro, take their names from Venetian landmarks and history, and some models run on its own V5000 caliber.