Vito's New York was founded in 2025 by Victor Netland, drawing on vintage clothing and design references reinterpreted for a new context rather than reproduced directly. It sells online only, with a process that starts at product design -- research, development, and sampling -- before moving into storytelling about the history behind each piece. The label frames itself as being as much about service as about the clothes themselves, aiming to support customers directly despite having no physical stores.