Wax London was founded in 2015 as a London-based clothing label. Its designs draw on a mix of British heritage, Mediterranean sensibility, and Indian craftsmanship, sourcing fabrics from mills and partners met along the way. It's sold through more than 160 independent retailers and stockists including End Clothing, Liberty London, Harvey Nichols, and Nordstrom, alongside its own stores in Soho, Spitalfields, and Covent Garden.