John Ekström and Nicklas Nordbergh started John Henric in Lund, Sweden in 2008, launching with gift-set boxes of ties and cufflinks sold into high-end boutiques around Father's Day. The range has since grown into full menswear (shirts, suits, knitwear, outerwear, bags and shoes) while keeping the same direct-to-consumer model that cut out wholesale middlemen from the start. Nordbergh has stayed on as creative director as the brand expanded beyond its original accessories niche.