Swedish Menswear Brands

12 curated brands.

Swedish menswear leans towards restraint. Clean lines, muted colour, and a preference for clothes that work across seasons rather than follow them. Many Swedish labels sell direct rather than through wholesale.

Berg & Berg

Swedish menswear retailer, tailoring and cloth guides, meticulously made

Sweden · clothing · mid

Care of Carl

Swedish menswear retailer curating classic and contemporary brands

Sweden · clothing · mid

COS

H&M Group minimalist contemporary fashion label founded 2007

Sweden · clothing · mid

John Henric

Lund menswear brand since 2008, started with ties and cufflinks

Sweden · clothing · mid

Meadow

Malmö curated retailer stocking orSlow, Nudie Jeans, Barbour, Porter by Yoshida

Sweden · department store · high

MORJAS

Stockholm shoe brand, Spanish-Swedish, loafers and espadrilles

Sweden · footwear · mid

Myrqvist

Stockholm-designed shoes since 2016, hand-stitched in Portugal

Sweden · footwear · mid

Portia 1924

Swedish accessories house since 1924, ties, belts and pocket squares

Sweden · accessories · mid

Rubato

Stockholm vintage-inspired knitwear label founded 2019 by Oliver Dannefalk and Carl Pers

Sweden · clothing · mid

Shirtonomy

Swedish made-to-measure shirts, crafted in Portugal

Sweden · clothing · high

SIR of Sweden

Swedish tailored menswear since 1925

Sweden · clothing · mid

Stenströms

Swedish premium shirtmaker since 1899

Sweden · clothing · high