Peter and Christopher opened Meadow in Malmö, Sweden around 2009, building a menswear boutique specifically around Japanese selvedge denim and heritage clothing rather than a broader general assortment. The curated range runs through brands including orSlow, Nudie Jeans, Astorflex and Barbour, all chosen around craftsmanship and long-term durability rather than trend cycles. It's grown from a single Malmö shop into an online store shipping that same curated edit more widely.